On June 20, 1919, while the citizens of Lodi, Calif., held a parade honoring returning World War I veterans, a young entrepreneur named Roy Allen set up a roadside drink stand to cure the thirst of the spectators. His new thick and creamy drink concoction, root beer, was an instant success at a nickel per glass mug. In the years that have passed, Allen would have been proud to know that his roadside drink stand has turned into a multimillion-dollar international soft drink business.
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View the A&W Root Beer Web site