Diet Rite was introduced in 1958 by the Royal Crown Co. as the first diet soft drink. With this revolutionary introduction, health-conscious soft drink lovers were finally given a choice consistent with their lifestyle – a great-tasting cola with no calories, sodium or caffeine.

Diet Rite Cola had originally been marketed on a limited basis as a special dietary soft drink, but after a trial run in select markets, consumers were begging for more of the diet cola.

Diet Rite Cola was introduced nationwide in 1962, and within 18 months it had become the No. 4 cola in the United States. Diet Rite Cola continued to enjoy its popularity as the “Feel All Right” soda.

Royal Crown later introduced flavor extensions for the Diet Rite brand including white grape, kiwi-strawberry, red raspberry, black cherry, golden peach and tangerine. In March 2000, the company showcased its reformulated Diet Rite, which featured sucralose sweetener Splenda® instead of aspartame and contained no calories, sodium or caffeine.

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