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Sunkist
The Sunkist Growers Association has marketed the Sunkist trademark for more than 95 years. It is one of the best-known trademarks in the world. Use of the Sunkist trademark has been extended across numerous product lines, including fruit snacks, fruit drinks, fruit juices, baked goods, frozen novelties, vitamins and carbonated beverages.
General Cinema Corporation, a large theater operator and soft drink bottler, licensed the use of the Sunkist trademark in a soft drink. The new Sunkist orange soda went into test markets in 1978. The product was so well received by consumers that it was launched nationally in 1979. Soon, Sunkist became the best-selling orange soft drink and sales continued to climb. By 1981, Sunkist was one of the top 10 soft drinks, a first for any orange soda.
The mid-1980s marked many changes for the brand. Sunkist experienced two ownership and product formulation changes, as well as increased competition in the orange segment. During this time, Sunkist dropped to third behind Slice® and Minute Maid®.
Read the Full Story
Visit the Sunkist Web site |
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