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Welch's
The story of Welch’s dates back to 1869, when physician and dentist Dr. Thomas Bramwell Welch developed a method for pasteurizing grape juice in his home in Vineland, N.J. His goal was to produce an alcohol-free wine to be used at communion in his local church. Unfortunately, parishioners saw no need to do away with the traditional wine, and the “Dr. Welch’s Unfermented Wine” was a failure.
Dr. Charles E. Welch, son of Welch’s founder, was more interested in his father’s grape juice developments than in his own dentistry career. In 1875, he returned to Vineland and resumed production of “Dr. Welch’s,” while still maintaining his practice.
In 1893, Charles changed the name to “Welch’s Grape Juice,” and the renamed product premiered at the World’s Columbian Exposition in Chicago. Later that year, he made Welch’s a national favorite by giving out samples at the Chicago World’s Fair. He then decided to give up dentistry and to focus full-time on the marketing of grape juice.
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