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Yoo-hoo
Since the 1920's, Yoo-hoo has made a permanent mark in the history of beverages.
The story begins in the beginning of the 20th century, when the Olivieri family of New Jersey ran a small business producing Tru-Fruit flavors by squeezing fresh fruit. Mr. Natale Olivieri believed that a chocolate flavor, which could be marketed without fear of spoilage, would be a very successful addition to his Tru-Fruit business.
In keeping with his policy of natural ingredients, Mr. Olivieri did not want to introduce a chocolate drink unless he could eliminate spoilage problems without the addition of any chemicals or preservatives.
Read the Full Story
Vist the Yoo-hoo Web site
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