ATLANTA (December 19, 2005) – For the first time in the brand’s 40 year history, Arby’s is aligning its restaurants with a national soft drink beverage program. Arby’s has signed agreements to serve Pepsi products and Cadbury Schweppes Americas Beverages/Dr Pepper products in its nearly 3,500 Arby’s restaurants.
“Pepsi’s breadth in beverage brands, coupled with the opportunities available serving salty snacks, creates a mutually beneficial partnership,” said Doug Benham, President & CEO of Arby’s Restaurant Group, Inc. “The Pepsi team offers Arby’s a complementary product line, as well as competitive pricing and a compelling service program. Dr Pepper offers a distinctive beverage choice that’s as unique as our brand. This agreement marks the start of an exciting new chapter for Arby’s.”
“Pepsi brings a wealth of marketing leverage and consumer insights in support of the growing Arby’s brand,” said Debbie Pike, Chief Marketing Officer of Arby’s. “We felt creative synergy from the start, and look forward to offering our customers even more reasons to visit Arby’s.”
“Arby’s is a unique brand with a strong commitment to innovation. From their signature roast beef sandwiches to their Market Fresh™ sandwiches, wraps and salads, Arby’s offers craveable tastes for a broad variety of consumers,” said Dawn Hudson, president and CEO, Pepsi-Cola North America. “We have enjoyed great relationships with individual Arby’s franchisees for years and through this agreement we look forward to collaborating with the entire Arby’s system.”
Two Cadbury Schweppes Americas Beverages products, Dr Pepper and Diet Dr Pepper, will also become beverage selections with these agreements. Dr Pepper is among the fastest-growing carbonated soft drink brands in the United States.
About Arby’s Restaurant Group
Arby’s Restaurant Group, Inc. is an Atlanta-based company that is the franchisor of the Arby’s® restaurant system, which consists of nearly 3,500 restaurants worldwide, and is owner and operator of more than 1,000 restaurants located in the United States. Founded in 1964, Arby's quick service restaurants specialize in offering slow roasted and freshly sliced roast beef sandwiches as well as its Market Fresh® deli-style sandwiches, wraps and salads with the convenience of a drive-thru. Arby’s offers guests a unique, better tasting alternative to traditional fast food with its one-of-a-kind menu items including the Beef ‘n Cheddar, Curly Fries and Jamocha shakes. Arby’s Restaurant Group also owns and operates the T.J. Cinnamons ® brand and is a subsidiary of Triarc Companies, Inc. (NYSE: TRY, TRY.B). To learn more about Arby’s unique tastes and franchising opportunities, please visit www.arbys.com.
About Pepsi
PepsiCo is one of the world's four largest food and beverage companies, operating in nearly 200 countries and territories. Its principal brand families include: Frito-Lay snacks; Pepsi-Cola beverages; Gatorade isotonic drinks; Quaker foods and Tropicana juices. PepsiCo International comprises all PepsiCo businesses outside the U.S. and Canada.
About Cadbury Schweppes Americas Beverages
Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB) is a subsidiary division of Cadbury Schweppes plc (NYSE:CSG). CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes Dr Pepper, 7UP, Snapple, Mott's Apple Juice, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Slush Puppie frozen drinks, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, Nantucket Nectars and other well-known consumer brands. For additional information on CSAB and its products, visit www.cadburyschweppes.com/csab.