Rye Brook , New York – November 15, 2005 – Dashing through the store in search of the perfect holiday treat? Look no further than the beverage aisle for a little ‘piece on earth’ this holiday season. Back by popular demand, Snapple is rolling out Snapple Apple Pie and introducing new Snapple Berry Mix & Mingle, a refreshing blend of cranberries and raspberries with a touch of holiday spice. Just like grandma’s apple and berry pies, Snapple Pie tastes freshly baked – crust and all!
“Since the first limited edition run of Snapple Apple Pie in 2003, our loyal consumers have been anxiously awaiting its return,” said Holly Mensch, Vice President of Snapple, Cadbury Schweppes Americas Beverages. “And, now Snapple Pie is twice as nice with new Berry Mix & Mingle.”
Get ‘em while they’re hot! Snapple fans will have to get their “mitts” on Snapple Apple Pie and Snapple Berry Mix & Mingle before it’s too late. The limited edition Snapple Pie holiday flavors will only be available in November and December. With creative holiday-themed packaging, the Snapple Pie flavors are already gift wrapped and perfect for sharing with family and friends.
“Snapple Pie is the best thing that’s happened to the holidays since the candy cane!” declared one excited consumer.
Don’t forget to enjoy your Snapple Pie hot or cold. It’s as ‘easy as pie’ to whip up a batch of Snapple Pie a la Mode. Simply warm up your favorite Snapple Pie flavor in a microwave safe glass for one minute, remove from microwave and top with a scoop of vanilla ice cream and whipped cream, drizzle with caramel, serve with a spoon and enjoy!
Snapple Apple Pie and Snapple Berry Mix & Mingle are available in single serve 16-oz. bottles and in fun 4-packs.
Snapple is the leader in great-tasting premium beverages. Founded in 1972 by three childhood friends, Snapple got its start in Greenwich Village, New York and is now available throughout the United States and 80 countries worldwide. Snapple prides itself on developing, producing, and marketing a wide variety of premium beverages, including ready-to-drink iced teas, juice drinks, 100% vitamin-fortified juices and water. Known for its down-to-earth approach to marketing and its beloved spokeswoman, Wendy “The Snapple Lady,” Snapple continues to delight fans across the world. In 2003, Snapple made history by becoming an official beverage of New York City. For more information, visit www.snapple.com.
Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB) is a subsidiary division of Cadbury Schweppes plc (NYSE:CSG). CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB’s brand portfolio includes Dr Pepper, 7UP, Snapple, Mott’s Apple Juice, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Slush Puppie frozen drinks, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose’s, Mistic, Yoo-hoo, Orangina, IBC, Stewart’s, Nantucket Nectars and other well-known consumer brands. For additional information on CSAB and its products, visit www.cadburyschweppes.com/csab.
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